Skin serums are a lightweight, fast-absorbing skincare product formulated with a high concentration of active ingredients. They are designed to penetrate deeper into the skin than a typical moisturizer.
Serums target specific concerns—such as fine lines, dark spots, dehydration, or dullness—by delivering potent ingredients like vitamins, antioxidants, or hyaluronic acid. Because of their concentrated formulas, they can enhance overall skin health and improve the effectiveness of a skincare routine when used regularly. They should be applied to damp skin, after cleansing and before you apply hyaluronic acid and moisturizer.
